Marketing Automation
Automation Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to market more effectively across multiple online channels (such as […]
E-commerce marketing
Electronic Marketing Electronic commerce (e-commerce) is the activity of buying or selling products electronically on online services or over the Internet. E-commerce is based on […]
Chatbots and Al
Web interface A chatbot (originally a chatterbot) is a software application or web interface that aims to imitate human conversation through text or voice interactions. […]
Video Marketing
Social Activity Social video marketing is one component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given […]
Mobile Marketing
Marketing in mobile Mobile marketing is a multi-channel online marketing technique focused on reaching a targeted audience on their smartphones, feature phones, tablets or any […]
Online Public Relations (PR)
public sphere Online Public Relations (E-PR, Digital PR) refers to the use of the Internet to communicate with current and potential clients in the public […]
Analytics and Data Analysis
Data and its Analysis: Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful […]
Influencer Marketing
Social media marketing Influencer marketing (also known as influencer marketing) is a form of social media marketing that involves endorsements and product placement by influencers, […]
Affiliate Marketing
Affiliate Programs An affiliate program is a revenue-sharing marketing method in which a third-party affiliate, such as a blogger or YouTuber, advertises a company’s goods […]
Social Media Advertising
Social networks Social networks are one of the pillar channels of digital marketing, but what differentiates them from other pillars, such as search engines and […]