Digital Marketing

Affiliate marketing, content marketing, email marketing, marketing analytics, mobile marketing, and pay per click, search engine optimization, and social media marketing. Digital marketing can be broadly divided into eight main categories:

Search engine optimization (SEO)
Social media marketing.
Video marketing.
Email marketing.
Blogging & affiliate marketing.
Website marketing.
Paid search/contextual advertising.
Search engine marketing.

1) Search engine optimization (SEO):

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (aka “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from many different types of searches, including image searches, video searches, academic searches, news searches, and industry-specific vertical search engines.

As an internet marketing strategy, SEO is how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines.

2) Social Media Marketing:

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still prevalent in academia, social media marketing is becoming more popular with both practitioners and researchers. Most social media platforms have built-in data analytics tools that enable companies to track the progress and, success, of ad campaigns A strategic level, social media marketing involves managing a marketing campaign, governance, scope (e.g. active or passive us,e), and establishing a company’s desired social media “culture” and “tone”.

Current and potential customers
Current and potential employees
Journalists
Bloggers
General public.

3) Video Marketing:

Video marketing began in earnest in 2005 with the launch of YouTube. Google bought YouTube in October 2006, and by 2009 there were seven different ad formats on the platform. As technology becomes easier to create quality videos, it becomes more popular among marketers. But that’s not the only reason video is the dominant form of communication today.

Platforms like YouTube and TikTok have always been about video. Platforms like Instagram and Facebook focus on video. Even platforms that don’t offer native video uploads are emphasizing the value of video marketing.

Tweets get 10x more engagement on Twitter.
68% of video marketers plan to use LinkedIvideoseo this year.
People watch almost a billion videos a day on Pinterest.

4) Email Marketing:

Email marketing is the act of sending a business message, usually to a group of people, using email. In its broadest sense, any email sent to a potential or current customer can be considered email marketing. This includes using email to send advertisements, solicit business, or solicit sales or financial assistance. Email marketing strategies usually seek to achieve one or more of the three main goals, building loyalty or trust And brand awareness.

This term usually refers to sending email messages with the purpose of strengthening a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, attracting new customers or persuading existing customers to make an immediate purchase, and sharing third-party advertisements.

5) Blogging & affiliate marketing:

Affiliate marketing involves promoting a company or product on your blog or website and earning a commission for the sales you generate. Blogging can build an audience and create content that will interest potential customers looking for information about your products or services.

Working with affiliates or partners who promote your products or services in exchange for a commission on sales. Entering into affiliate partnerships will attract more potential partners, strengthen your brand’s content marketing strategy, and increase overall awareness for your entire organization.

6) Website Marketing:

Online advertising, also known as online marketing, Internet advertising, digital advertising, ng or Internet advertising, is a type of marketing and advertising that uses the Internet to promote products and services to audiences and platform users.

Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner ads), and mobile advertising. Advertising is increasingly delivered through automated software systems that operate across multiple websites, media services, es, and platforms, known as programmatic advertising.

Five Key of Website Marketing:

Product
Price
Promotion
Place
People

7) Paid Search/Contextual Advertising:

Text ads are a form of targeted advertising for ads that appear on websites or other media, such as content displayed in mobile browsers. In the field of targeting, advertising media is controlled based on the content of a website using linguistic elements. The ads themselves are selected and delivered by automated systems based on the context in which the user is looking.

8) Search Engine Marketing:

Search engine marketing (SEM) is a form of Internet marketing that involves promoting websites by increasing their visibility on search engine results pages (SERPs), primarily through paid advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve higher rankings on search engine results pages, to increase pay-per-click (PPC) listings, and call-to-action. (CTA) on the website.